Scope: Global
Media: 2D & 3D for Retail, Print, Out of Home, Event, Collateral
My Role: Concept, Design, Art Direction, Pre-production
Year produced: 2010

The celebration and promotion of the World Cup Official Match Ball. Concepted and designed this Global print and retail campaign for adidas Football, in the style of other football campaigns running concurrently. This campaign ran during the build-up to the 2010 Football World Cup and during the event itself. I art directed the illustration, retouch and animation. And compiled the finished artwork in multiple formats, including retail activation.

Jabulani: Official Match Ball  

Teaser campaign visual  

Announcement visual  

Product Explanation visual  

Print ad: Match Schedule  

In-store Receipt Holder  

In-store Competition cards  

Table Display: Countdown Calendar  

In-store material proposals  

In-store stickers  

Online  

Online  

Retail Window  

Retail Window  

Retail Display  

Retail Display  

Retail Display  

Retail Display  

Retail Display  

Giant Ball Display  

Giant Ball Display  

In-store Table Display  

Outdoor: Cape Town  

Giant Ball Display: Cape Town